□ Italian reporter Xu Qiang / text
present, the Chinese market, Internet TV is the "rocket"-like speed in the market, quickly jump up red. Behind in the product, all major domestic TV business is a common development effort - TCL, Changhong, Hisense, Konka, Skyworth and other personalization features launched all different, but the direction is very clear New Internet TV , a boost Internet TV film "Rocket" fast flying fuel boosters.
reporter noted that this year, the domestic Internet TV showing a more extensive and diversified development trend, mainly for the three hot spots: the emergence of network television that China and other formal sources of interactive content copyright New , also appeared compatible with a number of individual Internet sites and applications, an open platform, but also realized the most popular of the current flat-panel television display LED, 3D so fully compatible products.
consumer electronics industry expert Dr. Dong Xuegeng believe that Internet TV features and technology, multi-point eruptions, will help promote the products in the market and the fast combination of consumers, differentiated by different functions, can meet the needs of more consumers, which in the current wave of flat-panel TV to promote large-scale popularization of the Internet.
content chips
Recently, SARFT issued a formal three Internet TV licenses were awarded to the Chinese network television (the CNTV), SMG Shanghai Media Group and Hangzhou China DTV Media Network Limited. With the release of the domestic Internet TV license, the industry that the development policy of the Internet TV industry has opened the door.
and content with the CNTV will receive their first license, it opened the domestic color TV enterprises to cooperate with third-party content platform to build off. Recently, TCL has been reached between the first and CNTV, and Konka, Changhong and other companies are also negotiating process. With the power of third parties, improve and enhance the content of Internet television short board, has become the domestic color TV enterprises at this stage the main solution.
after introduction of cool chat Skyworth TV, construction, cool open net, invest in Music Education Network Changhong, Hisense and Thunder, happy co-operation network, all signals around the TV business is launched the first Internet TV content licensing round contest. Another source said, with the exception of cooperation have been reached with CCTV, TCL and Hangzhou, China to discuss cooperation in number, while Hisense and other enterprises are also in contact with Shanghai to speed up the advantages of upgrading Internet content.
platform model
ago, McKinsey released a survey data shows that in China's largest 60 cities, 70% of the respondents spend their leisure time people will be Internet at. Even in small towns, this proportion reached 50%. Under the tide in the network of personal computers is rapidly replacing television as the entertainment center.
At the same time, domestic color TV manufacturers have also opened a comprehensive restructuring of the road. From 2009, the TCL, Konka, Hisense and other manufacturers of active promotion, Internet TV in China, accounting for rapid promotion, the total already exceeded 2 million units. 2010, the global Internet TV shipments will reach 19.16 million units, an increase of 210%.
for "Internet TV" piece of cake, Konka Group President Chen Yuehua also believe that the trend of the Internet as a television standard, through the construction of a "full open-platform technology," the enterprise in a highly homogenization and the intense market competition, create a new multi-win-win business model, will be the inevitable trend of future development, and Konka net sharp wide open platform officially opened the competition in the domestic color TV industry platform curtain.
the same time, TCL announced the launch of "Family Internet strategy" upgrade program, issued a second-generation Mitv Internet TV - the first 3D Internet TV P11 Series, to achieve the "Internet engine\, "Digital TV" engine upgrade. Ultimately the consumer-centric, content-based platform to build a compatibility mode.
inclusive
just Sony, Matsushita and other Japanese-funded enterprises the overall development of 3D TV, Samsung, LG, and to promote upgrading of LED backlighting, and quickly move towards the OLED, China The TV business is to have an "Internet TV feast" began a third path of the new mode of competition.
the reporter noted that Chinese enterprises set off this wave of Internet TV, for the current 3D, LED, and even high-definition digital one machine and other new technologies and embracing advantage of new features have been embodied. Recently, in a lecture entitled "Transformation of LED" color TV Expo, Skyworth released cool chat TV, 3D-LED, high definition series different products together to achieve the multi-point for the outbreak of the Internet. In 4C, triple play era, the Internet TV platform underlines the status of a comprehensive, Hisense blue LED is with Widget engine technology, TV and TV, television and communication equipment, television and computers communicate over networks. The TCL also launched the world's first 3D Internet TV.
domestic color TV enterprises related to that on the current mainstream technology and compatible with mainstream products will further strengthen competition in the Internet television market dominance.
[corporate action]
network TV Shikang Jia adapted to the model from a technical leader turned
□-wing source / text
< p> "and the traditional passive acceptance of non-network TV content is different from Internet TV network of the most significant feature is that function appears, brought a series of product expansion of value-added applications, and dynamic, no state in the expansion of the boundary , related to entertainment, gaming, education, services, transport, tourism and other social fields. "
professional pointed out that the Internet age, the competition focused on the disruptive changes that have taken place, an open The compatible platform model has replaced the product, technology, a leading business development and competition of the key. From the global point of view, from Intel, Cisco, to Google, Apple and China's Tencent, and Taobao are the leading platform by building models, it won the competition in the business of profit maximization.
Konka Group President Chen Yuehua also believes that the Internet become the trend of television standard, through the construction of a "full open-platform technology," the enterprise in a highly homogeneous and intense competition in the market create a new multi-win-win business models, will be the inevitable trend of future development, while Konka sharp full open platform network officially launched the competition in the domestic color TV industry big screen platform.
present, Konka launched on 10 core "Rui core" technology to support intelligent operation of the platform, after connecting the network to make TV not only provides a IE browser, full HD somatosensory games, video call, family KTV and education, and other online entertainment, information, learning resources, a total of more than 1000 kinds of games are played. Moreover, through all open SDK software development kit, but also support organizations and individuals, respectively, professional and amateur enthusiasts developed the software to share tens of thousands of utility function software. This means that any future software engineers, or individual users can be based on personal need, develop the functions of many individual software, can also be shared with other users, which set up a multi-win-win business platform. Insiders pointed out that this is the draw of the iPhone application platform all open mode of operation, set up the TV version of the Apple model.
Konka Group Vice President Lin Gaike bluntly pointed out that in the Internet age, any company would like to single-handedly build a powerful content resources are unrealistic, can be said that all open-platform TV networks to solve the only effective way of development.
Lingai Ke said, and open platform for smart phones, similar to what the whole open platform Konka achieve consumer-centric, easy, truly a "my platform, I call the shots."
industry observers point out that compared with the smart phone, open platform for Internet television, realized the small screen to large screen changes will bring new users to the visual impact, which will be comprehensive promotion of China's color TV enterprises in the new business opportunities in the Internet dominance.
Skyworth flat panel TV competition and then upgrade to seize new market differentiated high
【reporter Xu Qiang Shenzhen reported】 always intended to become a global consumer electronics companies a high degree of concern and attention to the Chinese market in recent years Global flat-panel TV market position in fast. Especially with the Chinese government stimulus for domestic demand continue to drive the market is showing a "high opening high-go" growth.
However, China's color TV enterprises, do not worry about the global consumer electronics giants gathered in the Chinese market caused by the pressure of market competition. On the contrary, in recent years, Skyworth, TCL, Changhong, represented by the domestic color TV giants are differentiated products through distribution and segmentation of marketing strategies, in the Chinese market set off a new big-screen competition.
2010 年 4 8, Skyworth officially announced the domestic market for the first single-chip solution based on high-definition one machine. The reporters also learned that because the product has received more than 30 provinces and cities in over 70 cities broadcasting system certification and licensing, and signed a joint sales agreement, expected fiscal year 2010 to achieve 100 million units of sales plans.
earlier, TCL, LG, Hisense and other Chinese and foreign enterprises have made a market of high-definition digital TV integrated machine, and there are data show that, as China's cable television transmission signals from analog signals to digital transmission upgrade will give rise to up to one hundred million flat-panel TV market.
But over the years, the number of domestic color TV enterprises in exploiting one machine on the market pressures and challenges faced are enormous. As China's special conditions, different regions of the CA taken by the digital TV programs and different. At present, there are at least 10 kinds of CA program, and the same CA program requirements of different operators is also inconsistent, so one machine for each regional sales of software and hardware products are not the same, single custom product only way to implement. The enterprise product planning, customized production, logistics, made the accuracy of such high demand. Especially in a few cities, but also simultaneously use two or more of the CA program, more demanding on the system. In addition, due to the acceptance of digital television broadcasting system must be agreed by the local, firms only in their sales agreements reached before they are allowed one machine product promotion.
It is because of high-definition digital one machine in the development, production, sales, logistics, business negotiation, service and other sectors have special requirements, but also in different regions face different market customization, it is difficult in a single product on the volume scale. So has China's color television industry are the lack of effective integration of the various aspects of the integration of industrial chain business.
Over the years, Skyworth give full play to its advantages, integrating all resources and to build China's first high definition from one machine production and marketing chain, as one of the machines to provide the conditions for the promotion. Skyworth Group, General Manager of Marketing Tang Chi Liu said at the press conference, Skyworth addition to targeting specific production and distribution system set up outside, and radio and television systems throughout the business negotiations made great achievements. With one machine Skyworth HD promotion, "STB + TV" to watch the traditional mode of HD programming will change.
reporter learned that the broadcasting system with various business negotiations, Skyworth full use of its products over the years on the set-top box market contacts and the accumulation of national sales in the first set-top boxes with Skyworth favorable position and numerous local radio and television system had a good working relationship, Skyworth quality products and services have been affirmed for the promotion of one machine Skyworth related business negotiations facilitated. In order to better promote this work, Skyworth Group has set up a digital one machine business center.
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