recently, UT Starcom announced the appointment of chief operating officer of Lu Ying and Lu Ying will take over a certain period of time, CEO of UT Starcom. Previously, UT Starcom also announced, broadcast and broadband will be the two main directions of its future. In response, Lu Ying on March 26 this morning a guest Sina chat topic.
Video: Interview with UT Starcom Media COO Lu Ying Source: Sina Technologyguests Description:
Lu Ying, UT Starcom chief operating officer of Lu Ying, has a wealth of Transnational Corporations work experience in telecommunications, optical devices and the management of investment projects have more than 25 years of experience.
joined UT Starcom ago, Lu eagle in the world's leading optoelectronics companies Source Photonics as Joint Chief Operating Officer and General Manager of China. Prior to joining Source Photonics, he Fiberxon, Inc. (on Jul. 2007 sold to MRV Communications Co., Ltd.) in various capacities, including CEO, COO and vice president of marketing and sales operations. September 2001 to join before Fiberxon, Lu Ying worked for US Business Networks Ltd (MeetChina.com), 2000 年 3 月 至 2001 年 5-month period as director of business strategy development. From May 1988 to July 1998, he worked for China National Technical Import and Export Corporation, as a variety of management positions. Lu Ying graduated from the Huazhong University of Science degree in Electrical Engineering, followed by the University of Southern California Master of Business Administration (MBA) degree.
wonderful view Abstract:
? in general, called the return to China. First of all I want to tell you that reunification does not mean that only do the Chinese market, returned to China means that we put the company's headquarters, R & D team, and our emphasis on further strengthening the Chinese market.
? I am pleased to tell you that our new management team, almost entirely composed by the Chinese people, which in the history of UT Starcom is the first time. I believe this team will be more understanding of the situation in China, a better understanding of our employees and our customers.
? For the future, we grasp the two aspects, first, focus, and the second is innovation. And difficulties experienced after some adjustments, maybe UT is not like some of our peers as providing Quanchengquanwang of telecommunications solutions, but we have spent a lot of resources. And will continue to invest in the future, focus on one aspect of this building we NGB, to our limited resources into this area and going, it does fine, well, effectively closer to our customers needs and service needs, in order to improve the competitiveness of our products.
Following interviews with UT Starcom chief operating officer of Lu Ying Record
the right to host static: you Sina users Hello everybody, welcome to Sina Technology video studio, I was chair Human static. Concerned friends have noticed a dynamic industry, and in February, when Beijing Yizhuang International Investment and Development Co., Ltd. has already become the UT Sidakangda strategic cooperation agreement, along with two other fund companies to participate, completed a restructuring plan . Recently we have received the latest news, UT Starcom has been formally appointed as the company's chief operating officer, Lu Ying, a comprehensive broadband business unit responsible for UT Starcom, multimedia communications division, the global supply chain and marketing and sales in China business and report directly to CEO and president of UT Starcom Pete ? Blackmoore report. UT Starcom today invited Lu Ying, Chief Operating Officer to communicate with you.
Lu Ying: Thank you.
the right to host static: I just introduced you to the current title is chief operating officer of UT Starcom, is COO. At first I found when you chat, you are to the UT Starcom is 4 weeks, beginning one month before taking office, and on the UT Starcom The corporations, or, including the industry's business Ye Hao, understand many, is a fast learning month.
give us talk about this a month, your feelings and experiences?
Lu Ying: I think I actually feel most of our employees and customers, on the UT Starcom concern. Every time I communicate with the staff, I see their eyes, I can feel the love of their company, this is the case, they really really want the company to get better.
I went to visit our customer, the exchange of talking to them, they are showing the appreciation of UT, and the former for some time Kunnan of Kexi, also Biaoshishifen clear and strong desire to be willing to support UT Starcom, and would like to see to its feet again.
the right to host static: Although only a few a month's time, Lu has been on the UT Starcom always very affection.
our SAN is also the first obtained the first time UT Starcom reorganization messages and conduct reports. For details of the reorganization of UT Starcom, I believe many users are very looking forward you to live today, the ability to take this opportunity to us about the details of the strategic restructuring of the situation?
Lu Ying: three aspects, the first after this round of investment, is our financing, for a transformation of the company's board of directors; followed the company's management team also has a transformation; final our structure and strategy adjustments, should be from three terms.
first in terms of the company's board of directors, through this financing, we understand the situation in China introduced the three to understand the Chinese market of some senior people to enrich our board of directors, the board will have two of the original Board of Directors resigned. The introduction of such new directors as Mr. Du Baichuan, he is broadcasting industry experts, the industry is high profile, I do not have more introduced. Serious and International Mr. Li Xiaoping, is Serious and International Vice President responsible for investment and development of Beijing's development policies is very familiar with the understanding, management is also very experienced. There is also the capital of Mr. Huang Shaoqiu Yellowstone, Yellowstone Capital is actually very important to promote the restructuring of institutions, they will come in to provide more strategic value.
Secondly, in the company's management, you also mentioned, the Board appointed me to enter the company, and in the future will take over the operation and management company, it should be said to be shouldering a heavy burden. In addition, the company had overseas executives, through a period of transition period, will gradually leave the company. The new management of the remaining core of the current by UT Starcom business, market, consisting of the financial aspects.
I am pleased to tell you that our new management team, almost entirely composed by the Chinese, UT's history is the first time. I believe this team will be more understanding of the situation in China, a better understanding of our employees and our customers.
the right to host static: Just to tell you the total Lu, mainly some of the appointment of personnel changes. Among the concrete this month, due to the changes these people bring the company's business strategy and direction for what will be a corresponding change?
Lu Eagle: This is my third point.
general, called the return to China. First of all I want to tell you that reunification does not mean that only do the Chinese market, returned to China means that we put the company's headquarters, R & D team, and our emphasis on further strengthening the Chinese market. This time after the transaction, will move their headquarters to Beijing, and further enrich our Hangzhou, two major R & D center in Shenzhen. Indeed UT until now, the international market is still doing good, the Chinese market has experienced the difficulties of PHS, the once somewhat weak, which means that we return to China once the Chinese market once again to strengthen our market and customers commitment, and investment in the market.
the right to host static: In fact, the total mentioned earlier Lu returned to China this trend. China this year to see if that changes the industry may be concerned about friends in the industry would have such feelings, is this year's Triple Play is by the State Council, Ministry of Industry and SARFT and great support, including policy and funding and so these aspects. Triple play is the trend in China, will give UT Starcom what kind of opportunities? You return to China this kind of action will bring the benefits of what?
Lu Ying: It should be said that integrate the three networks gave UT a rare opportunity, or that we are really lucky, right time. January State Council issued a decision to promote the triple play, early in February UT announced our new strategic adjustment, a good stepping point, in fact, before we have done a lot of preparation.
triple play, we understand, is a party and the state to further promote domestic economic development, let the people enjoy a higher quality, lower cost of entertainment, information services. So for us, a really unique opportunity, so we are very pleased to see this, and whom ready.
the right to host Static: When it comes to grasp this opportunity, we are concerned that the company's development strategy from the point of view, the UT Starcom Telecom started in the broadcasting industry to grow, play the wind water from, but also by the triple play of the wind. UT Starcom you share the essence of the broadcasting business and stronger? We understand the issues from another perspective, why the countries pushing triple play, when you think with the cooperation, Chinese and the UT Starcom Where? Then send your forces from where?
Lu Ying: Triple Play countries is to eliminate trade barriers, these barriers are due to various reasons of history formed. Terms of the UT, or other company dedicated to communication in terms of vendors, from telecommunications and broadcasting technologies are not divided, how we do things like high efficiency, low-cost transport service to provide information. So technically integrated, business is very different indeed. For example, our telecommunications industry, mainly focusing on information services, individuals or between groups of information services. We are carrying the radio and television for more video services, broadcasting services, while public opinion and values bearing set of social responsibility. I believe that the industry may be due to the difference between this result.
UT in 5 years ago and even earlier time, the world's first IPTV technology developed, in fact, then it is called IPTV is the real essence of efficient distribution networks and video services push I believe this may be our earliest connection with the broadcast services. Based on this, our broadband access, transmission and network development, the gradual formation of our radio and television services, features and advantages.
the right to host static: Speaking of which, Lu Zonggang it also tells us about the development trend of the industry from a different angle, from the more recent concern to begin with CCBN in broadcasting development. They said that when the inside can also be found with the total, said Lu Coincidence some of the information industry. This year's CCBN's size and the degree of concern over previous years, the broadcasting company is using this opportunity to publicize and promote their own advantage. I have to do with a share of total Lu, a three-day show down what you feel? You just talked about the industry trends, we show how the exchange is like the time to explore?
Lu Ying: show really busy these days, I believe that my first feeling is that the Government's decision is correct and appeal. This is the hottest I've seen the previous one, UT's booth was busy all the time I squeeze into the crowded not.
second point I would like to use the favorable factors to describe the show, "days\so that people integrate the three networks of the future with confidence, and convert everyone to participate in this exhibition of great enthusiasm.
"location\trend. We did not clear the past, before the State Department is doing in the Shi Jin, but the direction of this effort together in the same direction, is the triple play.
then "and" We can see from the show very well, everyone can see the face was warm, kind of look, kind of input, that is my feeling at the CCBN exhibition, can be said to be very successful next exhibition.
the right to host static: Lu just three major general from the perspective of opportune to do the sharing, the big trend, we are more concerned about the final development of the company is to implement the product, So in the current exhibition, UT Starcom What are the main products on display? What kind of products can reach as you just said does not stand all crowded into the extent of product innovation for them?
Lu Ying: UT Starcom on display this time in our broadcasting of all NGB building targeted solutions, the idea is not to say we want to sell a particular product, or a set of products, we would like to more practical understanding of how broadcast technology and service needs to provide a comprehensive solution.
first load level in the business, UT Starcom UT Starcom based on the greatest advantage, and video push system for interactive TV broadcasting needs to do the further promotion and optimization, out of the interaction TV's comprehensive solution to adapt to different radio and television networks. We know that every region Broadcasting Network access methods, and even some standards are slightly different, we provide a complete solution.
In addition, we also propose a solution for all the terminals to meet the needs of different users, from the most standard and most simple, easy to use program to a diverse, full-service high-end family service center. For example, our family TV set-top box terminals this exhibition, and we played name is Le Xuan, including not only the video shows, interactive, and many audiences when, sitting there for a very long time, are not willing to go, it is our view to a very happy thing.
We also propose a network solution, we come to the (EPON + EOC) of the integrated program, our Innovation Award in the technology solutions are also exhibited. We also display the PTN, packet transmission, this is our latest products, from TV to the network core has been, UT took out a full comprehensive program.
the right to host static: Lu general description of the product trends, we first referred to UT Starcom's restructuring may be in the past, said the exhibition and the products that are now, the next section we want to eyes on the future. We look to the future industry trends what are thinking? UT Starcom has many advantages and the essence of the above in the three are integrated and the NGB will have a good trend, how kind of you to grasp this in the future opportunities?
Lu Ying: We have to grasp two aspects, first, focus, and the second is innovation. And difficulties experienced after some adjustments, maybe UT is not like some of our peers, as the whole entire telecom solution, but we have spent a lot of resources. And will continue to invest in the future, focus on one aspect of this building we NGB, to our limited resources into this area and going, it does fine, well, effectively closer to our customers needs and service needs, in order to improve the competitiveness of our products.
followed by innovation, innovation is the core values of UT history, the most important part, not just technical innovation, more market services, or even all aspects of company operations to achieve innovation. Its orientation is only one, is to provide our customers with the best service and the best products.
the right to host static: Speaking of which, you just mentioned that the industries, the peer trend, we would also like to look at how UT Starcom see competition in the industry, in the end we would also like you to of the triple play, NGB industries, UT Starcom see how your competitors? After you after the reorganization, with the competitors advantage? Where weaknesses? How the future should this kind of competition?
Lu Eagle: Of course, we have a ZTE, Huawei, a lot of foreign telecom giants. UT Starcom is because the scale of the reason can not compete with them, but based on our field and innovative spirit, I believe we still can you win a fight. This "fight" is the normal market competition, not any particular one market sector or small enterprises to participate in a two can do together, and only a concerted effort into this area, healthy competition, to this the development of industry guidelines on healthy development. I like the words of our sales force, called the Friends of the business, not called competitors, we will work together, work together to integrate the three networks and the construction of NGB head to a new height, I would like to see this.
the right to host Static: Thanks Lu general. Although Lu UT Starcom's chief operating officer of the total arrival of only 4 weeks time, we hear he has just told us of, you can find, whether it is the challenge for the company's current or future opportunities to meet to are filled with full awareness and full of confidence. We also know that the future of UT Starcom Lu always fully responsible for the management of the business. We also hope that a month later, a longer time in the future which, can bring better development of UT Starcom position, also ushered in light of China's triple play opportune better opportunities for development, pre- I wish you success.
Lu Ying: Thank you.
interview with UT Starcom Media COO Lu Ying Source: Sina Technology Play Video> Related reading: UT Starcom chief operating officer for the company appointed Lou Eagle
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